This archive report was first published on 7 October 2021.
On social media, the term 'babygirl' has taken on a new meaning, symbolizing a woman who rejects suffering for its own sake and chooses joy instead. At the forefront of this movement is Angel Lately, a Kenyan digital content creator who has inspired countless women to adopt this carefree attitude.
Angel's journey began with a blog in 2008, but it wasn't until last year that her content started gaining traction. She credits her mother, who taught her to enjoy life, for instilling in her the values of a babygirl.
According to Angel, a babygirl is a woman who rejects the notion of suffering for suffering's sake. She believes that women should focus on finding joy in everyday moments, whether it's enjoying a nice song on the radio or laughing with friends.
Angel's love for fragrances is also well-known, and she often reviews perfumes on her YouTube channel. When asked to recommend three fragrances for a new collector, she suggested Chanel, Tom Ford, and Hermes.
As a woman in the business of content creation, Angel has faced challenges, including being perceived as shallow due to the content she shares online. However, she remains unapologetic about her choices and continues to inspire her followers with her positive attitude.
Behind the scenes, Angel is a serial entrepreneur, working on a new product line and learning Arabic. She is a true embodiment of the babygirl spirit, and her influence is having a profound impact on women in Kenya and beyond.
