This archive report was first published on 6 October 2021.
October 6, 2021, marked a significant milestone in the livestock industry as Mbuzi 24, an e-commerce website, emerged to automate the trade.
Adam Lekanaiya, the Head of Sales at Mbuzi 24, drew inspiration from his childhood experience herding goats as a Masai boy in Kajiado. He recalled, "As a village Masai boy, I grew up with livestock for the better part of my early childhood. I saw buyers troop into our homestead to buy goats and other livestock which they’d take to the slaughterhouse to resell to butcheries, who’d then sell to end consumers."
Mbuzi 24's digital marketplace allows goat farmers to sign up, list their products, and connect with buyers in real-time. The platform prioritizes quality meat, adhering to public health laws and ensuring that meat sold is Halal.
However, the platform faces challenges, including a slow uptake among farmers. Lekanaiya acknowledged, "I guess we just need to do a little more sensitisation among farmers to show them how this application seeks to empower them."
Mbuzi 24 aims to expand its services to include other meat products like chicken, beef, mutton, and veal.
