This archive report was first published on 4 October 2021.
On October 4, 2021, SimpliFine, a Kenyan integrated food producer, announced the completion of its acquisition of Ennsvalley Bakery, marking a significant expansion of its presence in East Africa.
The acquisition is the third in seven months for SimpliFine's parent company, BlackIvy, following the acquisition of Alpha Fine Foods and a French fries and potato production company based in Naivasha.
With the acquisition of Ennsvalley, SimpliFine will launch a range of 21 baked products, including breads, buns, muffins, and cakes, under both the SimpliFine and Ennsvalley brands.
Steven Carlyon, SimpliFine's president for Kenya, stated, “Ennsvalley is a respected Kenyan brand; SimpliFine will honor its heritage by continuing to deliver quality and value to customers. We look forward to leveraging Ennsvalley’s history as we launch exciting new SimpliFine baked products for the discerning Kenyan customer.”
The acquisition reaffirms SimpliFine's commitment to providing quality, locally-sourced, fine foods across the region, while creating jobs and strengthening the economy.
As a one-stop shop for customers seeking a range of vegetable, meat, and bakery products, SimpliFine is using advanced supply chain management and operational expertise to ensure high-quality and cost-conscious food is locally sourced, manufactured, and delivered to customers efficiently and safely.
