This archive report was first published on 4 October 2021.
On October 4, 2021, the Marketing Society of Kenya (MSK) announced a partnership with East African Breweries Limited (EABL) to launch a podcast talk show. The podcast aims to bring leaders from different sectors to share their visions and insights on various business topics.
The podcast will feature leaders sharing their experiences and challenges in building their businesses, as well as how they overcame these challenges. The program will be sponsored by EABL, while MSK and Capital FM will curate the content, which will be provided for free.
According to MSK, season one of the podcast will consist of thirteen episodes, drawing content from a two-day MSK Marketers Conference held on October 28. The contents of the conference will first be shared with participants before being uploaded on all podcast forums.
What the Parties Said About the Podcast ¶
"We hope to inspire and inform listeners with stories about corporate innovation and entrepreneurship from business leaders and experienced marketers," said MSK Chief Executive Officer Edward Oswe. "There are so many exciting stories about businesses in Kenya and even in the region — each with its own distinct way to advance goals, take advantage of new opportunities, and attain their visions despite the many hurdles and stumbling blocks along the way."
Ms. Waithera Kabiru, EABL head of media futures, urged Kenyans to take advantage of the free content, which she said has a huge potential to drive growth in respective fields.
