This archive report was first published on 1 October 2021.
On October 1, 2021, Marketing Society of Kenya (MSK) and East African Breweries Limited (EABL) announced a partnership to launch a marketing-driven podcast.
The podcast, which will feature leaders discussing the latest business and marketing trends, aims to inspire and inform listeners with stories about corporate innovation and entrepreneurship.
According to Edward Oswe, Chief Executive Officer of MSK, the podcast will provide insights on marketing in a digital world and educate listeners on the role of leadership and digital transformation in marketing.
Season one of the podcast will consist of thirteen episodes, drawing content from a two-day MSK Marketers Conference held on October 28.
The conference will feature notable global speakers, including brand experts Ian Hatton from South Africa and Graham Robertson from Canada, as well as senior marketers from Kenya Commercial Bank, Diageo, and Safaricom.
The podcast will be sponsored by EABL, while MSK and Capital FM will curate content from marketing leaders and captains of the industry, which will be provided for free.
