This archive report was first published on 27 September 2021.
On September 27, 2021, Crown Paints unveiled a new product that is set to revolutionize the paint industry in Kenya.
The company has launched a new generation of environment-friendly, water-proof and high-efficiency stone imitation paint in the market.
The new product targets contractors, quantity surveyors, architects and homeowners who desire a premium finish without mining many stone mountains and saving natural resources.
According to Dr. Rakesh Rao, Group Chief Executive Officer of Crown Paints, the launch of the granite finish paint was timely as the country is experiencing an increase in residential and commercial projects.
“Many Kenyan consumers are consistently looking out for unique paint solutions for their homes or projects that are more affordable yet stand out,” Dr. Rao explained.
With the country’s construction industry registering a double-digit growth rate of about 12 percent in 2020, the demand for premium paint solutions is on the rise.
Granite countertops, slabs and tiles have become a popular way of bringing natural beauty, character and style into people’s homes. However, natural granite is quite expensive, heavy and requires a lot of care to remain appealing.
Dr. Rao argued that the new Crown natural granite finish paint is a 100 percent alternative to granite, offering a similar look and feel at a lower cost.
The paint is water and dust resistant, retains color, bridges cracks, and is non-combustible. It is specially designed to care for the environment as it has low volatile organic compounds with no added heavy metals such as chrome, mercury and lead.
The new product comes in a four-pack paint system which includes an undercoat, granite flakes, bonding agent and a silicone topcoat.
