This archive report was first published on 26 September 2021.
Kenya, get ready for the ultimate challenge. William Lawson's is on the search for all bold and daring Kenyans to show their grit and compete for the title of Kenya's Next Highlander.
The search kicked off on September 26, 2021, with William Lawson's Highlanders storming Kiambu Road and hijacking the Pelikan Village, where they installed an unexpected rooftop bar. Only the most courageous Kenyans who had the guts to rope-climb to the top of the bar in the sky were rewarded with Highlander challenges to prove they're worth being a part of the search, instant prizes, and a surprise performance by Eric Omondi.
The Next Highlander Challenge is scheduled to run from October 1 to December 11, 2021, in Kenya and will be carried out in two main phases. The first phase will focus on recruiting the participants and having them take part in the challenges. The competition is open to all individuals aged 18 years and above who dares to take up the challenge.
Speaking about the Next Highlander challenge, Paul Maina, Bacardi Area Manager for East Africa, said, "William Lawson's is known for defying the norm and being brazenly different, just like our liquid; this is the kind of person we are looking for, someone with a true highlander attitude. We know Kenya is full of highlanders, but only one person will have the guts to be the William Lawson's Highlander. I challenge everyone to participate if they dare – we look forward to bumping fists with Kenya's Next Highlander!"
The grand finale will take place on December 11, 2021, along Ngong Road, Nairobi, where the final 50 would-be Highlanders will battle it out for the title of Kenya's Next Highlander.
