This archive report was first published on 24 September 2021.
On September 24, 2021, OLA Energy, a leading oil company, unveiled its growth expansion plans aimed at integrating renewable energy into its operations to reduce fuel consumption.
The company's Chief Operating Officer, Maurizio Libutti, emphasized the importance of transitioning to renewable energy technologies as a means of supplying environmentally friendly and affordable energy to all people.
“Cost-effectiveness comes to the forefront in the renewable energy development, by producing strategies that bring out energy-saving mechanisms. This will reshape how energy markets will function in the near future,” Libutti said.
OLA Energy Kenya General Manager, Millicent Onyonyi, highlighted the company's retail footprint, which now stands at 109 across the country, and its commitment to fostering African-born prosperity through partnerships with dealers in the retail network.
The move is part of OLA Energy's strategy to provide additional value to customers, positively impacting their spending on fuel while lowering polluting emissions into the environment.
As part of its innovation, OLA Energy has introduced O'ptimium fuels, which have been developed using cutting-edge additives and technologies that are tested in accredited laboratories in accordance with international standards.
These fuels offer several benefits, including increased fuel economy, reduced corrosion, prevention of filter blockage, better car acceleration, reduced emissions, and greater engine durability.
Onyonyi also announced the introduction of the OLA GO customer loyalty app, which enables smooth transactions with consumers through digital strategies.
The app comes after the introduction of the secure and real-time O'Card, used to fuel a vehicle or fleet and purchase other products conveniently, with customized spending limits and recording of 'input mileage' that helps in the control of fuel consumption.
With its current robust growth, Onyonyi added that the service station will also comprise a family-oriented versatile backcourt boasting of premium service centers, food courts, bank ATMs, chemists, and laundromat, offering unmatched convenience to customers.
