This archive report was first published on 21 September 2021.
On September 21, 2021, OLA Energy Kenya unveiled its customer reward scheme, OLA GO App, designed to reward customers with millions of shillings in redeemable points for every purchase at its service stations across the country.
According to OLA Energy Chief Operating Officer, Maurizio Libutti, the OLA GO loyalty initiative is part of the company's broader consumer insight-based digital strategy, driven by the rise in mobile money shopping.
Speaking during the launch of the OLA GO App and Kilimani branch, Libutti said, "OLA GO App is available from Play Store or App Store. It has a live chat feature that connects you to our WhatsApp contact number to enhance our 24-hour customer support. You will start earning GO points as soon as you download the App. The registration of OLA GO program is available at any OLA station countrywide."
Customers will receive points at every purchase, where accumulated points will lead to an upgraded OLA membership tier with an opportunity to receive awards.
OLA Energy Kenya General Manager, Millicent Onyonyi, stated that the company's retail footprint now stands at 109 across the country, with a focus on fostering African-born prosperity through its partnerships with dealers in the retail network.
The OLA GO App comes after the introduction of secure and real-time O'Card, used to fuel a vehicle or fleet and purchase other products conveniently, with customized spending limits and recording of 'input mileage' that helps in control of fuel consumption.
With the current robust growth, Onyonyi added that the service station will also comprise a family-oriented versatile backcourt boasting of premium service centers, food courts, bank ATMs, chemists, and laundromat, offering customers unmatched convenience at Kilimani and beyond.
OLA Energy also launched a second branch in Gitaru in Kikuyu, expanding its network and bringing proximity to customers in a strategic location adjacent to Yaya Centre and Kikuyu respectively.
