This archive report was first published on 17 September 2021.
Kenya Breweries Limited (KBL) has embarked on a mission to revive the country's hospitality sector through its Raising the Bar program, a initiative aimed at providing Covid-19 safety equipment, merchandise, and training to bars and eateries.
Launched on Thursday, the program's second phase seeks to benefit nearly 850 bars and eateries across the country by end of November 2021, with the goal of improving their operations in the wake of the pandemic.
During the first phase, 169 outlets around the Nairobi Metropolitan area benefitted from the program, a testament to KBL's commitment to supporting the hospitality sector.
According to East African Breweries Limited Commercial Director Joel Kamau, the initiative's second phase is aimed at ensuring stakeholders in the hospitality sector fully resume activities in the wake of the pandemic.
“As the government continues to ease Covid-19 measures, people want to come together again to connect with their community and socialize safely. By bringing international best practices, providing access to training and Covid safety equipment, KBL aims to help bars, pubs, and restaurants to open their doors again and to do so in a safe environment for everyone,” Kamau said during the launch of the program.
Qualifying hotels require a valid liquor license, business registration certificate, current business permit, and proof of business existence before the Covid-19 pandemic to be eligible for the program.
Bar Hotels Liquor Traders Association of Kenya (BAHLITA) Chairman Simon Njoroge called upon all bar and restaurant owners to apply for the program, noting it will go a long way in ensuring the revival of the sector.
