This archive report was first published on 15 September 2021.
Published on September 15, 2021, a growing number of pet influencers have taken to social media in Singapore, capitalizing on the rise in online shopping and pet ownership during the coronavirus pandemic.
Among them are Sasha and Piper, two fluffy white terriers who have earned thousands of dollars endorsing products ranging from vacuum cleaners to shoes.
Represented by Woof Agency, the pair have almost 24,000 Instagram followers and typically earn about 500 Singapore dollars ($370, 315 euros) for each marketing deal.
According to Jane Peh, co-founder of The Woof Agency, pet influencers generally have an advantage because people just love pets.
“They are cute — you can’t hate them,” Peh said.
Carrie Er, the owner of Sasha and Piper, stumbled into the business several years ago when she started posting photos of Sasha in various costumes, playing with toys, and on outings.
Er is selective about which products the dogs promote, rejecting offers from some dog food brands she feels don’t meet her standards — her own pets enjoy a diet of hand-made meals.
