This archive report was first published on 2 September 2021.
YouTube has announced a new Sh10.98 billion ($100 million) fund to be distributed between 2021 and 2022, rewarding Kenyan creators for exciting and engaging content on the platform.
As part of this initiative, eligible creators will receive a bonus payment each month, based on their content's performance in the previous month.
The fund is a significant milestone for Kenyan creators, who were previously paid for longer videos and music. This new short-form video experience has gained popularity, with top 10 most viewed YouTube Shorts videos watched by Kenyans including videos of footballers – Ronaldo and Messi, and global musicians.
According to YouTube, creators can receive up to Sh1.1 million ($10,000) based on viewership and engagement of their shorts content. To qualify, channels must meet the minimum eligibility requirements refreshed each month.
YouTube stated, "Creators can receive up to Sh1.1 million ($10,000) based on viewership and engagement of their shorts content. To qualify, channels must meet the minimum eligibility requirements refreshed each month to give other creators the opportunity to receive a reward for their creative and unique Shorts."
