This archive report was first published on 25 August 2021.
Kenya's Great Migration season has returned, and this year, TikTok is making it possible for anyone worldwide to witness the spectacle. The social media platform has collaborated with the Kenya Tourism Board (KTB), the International Fund for Animal Welfare (IFAW), and Conservation International to raise awareness about biodiversity conservation and inspire action towards wildlife protection.
The live event will be broadcast on the official TikTok Africa page from August 25 and 29, between 6:30 and 8:00 am and 10:30 am and 2:00 pm East African time. Award-winning wildlife photographer Jeffrey Wu will curate the content, and experts from local organizations, including the African Wildlife Foundation and Maasai Mara National Reserve, will join the sessions to educate viewers about the Maasai Mara ecosystem and the impact of tourism on preserving the environment.
According to Boniswa Sidwaba, TikTok's Content Operations Manager for Africa, 'We are delighted to partner with Kenya Tourism Board, IFAW, and Conservation International to bring the Great Migration and the topic of wildlife conservation to our global community.' The partnership aims to connect people with a shared passion for wildlife, nature, and conservation.
Kenya Tourism Board CEO Betty Radier stated, 'We recognise the important role TikTok plays in raising destination Kenya's brand visibility around the globe. We are always looking for strategic collaborations to position the country as a preferred tourist destination, and this partnership is a great milestone.'
