This archive report was first published on 25 August 2021.
On August 25, 2021, Carrefour, owned and operated by Majid Al Futtaim in Kenya, marked a significant milestone in its expansion program with the opening of a new store at the Southfield Mall in Embakasi.
The new supermarket will cater to customers from major estates such as Imara Daima, Nyayo Estate, Syokimau, and the larger Embakasi area, providing unmatched value to shoppers.
As part of its ongoing expansion, the store will have a grocery range and a complete fresh food assortment, including butchery, bakery, and fruits and vegetables, as well as cheeses and ready-to-eat items.
By the end of the year, the store will become a full hypermarket model with its non-food assortment, occupying a total space of 3,000 square meters on two floors.
According to Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail, the new store aims to provide customers with an unforgettable experience every time they enter the store.
“At Carrefour, we strive to provide customers with unbeatable prices and value. Our latest expansion will provide even greater convenience to the communities that live in proximity,” Moreau said.
The new location will also offer an e-commerce delivery service and a promotional area to display the best offers.
As Carrefour continues its efforts in supporting the local community and contributing to the growth of the local economy, the opening of its latest store will eventually hire 125 internal employees and 100 external employees, presenting multiple opportunities for local suppliers, farmers, and manufacturers.
