This archive report was first published on 24 August 2021.
On August 24, 2021, TECNO, a prominent smartphone brand, launched its new brand slogan, 'Stop at Nothing', as part of a global campaign titled 'Stop at Nothing'. The campaign aims to recognize and celebrate human progress and people's pursuit of purpose, potential, and excellence.
The new slogan pays tribute to those who continue to push forward against all odds, according to TECNO. The company explains that #StopAtNothing represents the recognition of human progress and people's pursuit for purpose, potential, and excellence, and it is TECNO's next step in delivering on a promise of unlocking the best of smartphone technologies and making it accessible for emerging markets.
The brand campaign will celebrate progressive mavericks, young at heart, who admirably stayed resilient in the face of adversity. The campaign will be rolled out across the globe, featuring several above-the-line elements, including a 60-second global brand video created to demonstrate the resilience of the human spirit.
According to Danni Xu, CMO of TECNO, 'We've seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets. No matter where you come from or what you physically look like or gender you belong to, people will “stop at nothing” to progress and find creative and disruptive ways to achieve their potential.'
The campaign will be supported by a strategic execution of digital, social, and PR tactics emanating from representative markets such as Nigeria, Kenya, India, Turkey, Philippines, and Russia. Xu concludes: 'Stop At Nothing not only inspires, but it also cements our total commitment to supporting our consumers with innovative and elegant technology solutions that acts as an enabler of progression.'
TECNO's goal is to become the most admired tech brand in the world, and continually making breakthroughs in product and experience innovations. The company has already made significant strides in this direction, including securing Chris Evans, an A-list Hollywood celebrity, as its worldwide brand ambassador earlier this year.
