This archive report was first published on 28 July 2021.
On July 28, 2021, Ajua, an integrated customer experience company, partnered with tech giant Facebook to automate commercial interactions and customer support for businesses through WhatsApp.
This collaboration is one of two in Africa where companies are directly partnered and integrated with Facebook, with the social media platform facilitating the growth of economies in Africa through WhatsApp.
According to Teddy Ogallo, VP of Product, Merchant services for Ajua, the partnership will give businesses across Africa an accessible set of tools to increase their market reach, receive secure payments, and automate customer issue resolution and feedback collection.
“Businesses across Ajua’s African markets will now be able to access WhatsApp business application programming interface (API) in minutes, upload their products, knowledgebase of their services, and start enjoying an enhanced interaction with their customers straight from their mobile phones or web devices without having to invest in cumbersome integrations or enterprise sales cycles,” Ogallo said.
Kenya has one of the highest percentages of monthly WhatsApp users in the world, with 97% of internet users in the country using WhatsApp every month, according to the Global Web Index’s 2020 Social Media User Trends Report.
