This archive report was first published on 26 July 2021.
On July 22nd, 2021, Kenafric Industries Ltd, a leading confectionery manufacturer in Kenya, introduced Fresh Active, the country's first activated charcoal chewing gum. The product is designed to provide oral benefits, including restoring the correct pH balance for enhanced oral health and reducing mouth odor.
According to Mikul Shah, CEO of Kenafric Industries, the company aimed to give consumers more with the launch of Fresh Active. 'Not only is it fantastic for your teeth but it has a cool lasting effect that gives you that extra boldness every time you chew Fresh Active,' he said.
With a crowded market for chewing gum brands, Fresh Active is positioned to stand out with its unique features. The gum took over two years of research and formulation, and its launch is accompanied by the 'Activate Your Cool' campaign, which targets consumers who desire to test their boundaries.
As one of the largest manufacturers of confectionery, culinary, juices, biscuits, and snacks in Kenya, Kenafric Industries Limited has a long history, dating back to 1987. The company employs over 1,500 people directly and touches the lives of more than 7,500 people indirectly.
