This archive report was first published on 26 July 2021.
Kenya's dominance in WhatsApp adoption has been revealed, with a staggering 97% of internet users in the country using the platform every month, as per the Global Web Index's 2020 Social Media User Trends Report.
Published on July 26, 2021, this report highlights Kenya's exceptional affinity for WhatsApp, making it the highest in Africa.
Ajua, a company that specializes in automating customer support and payments, has partnered with Facebook to bring WhatsApp-based customer support to businesses in Africa. This partnership aims to enhance the shopping experience for customers and drive business growth for SMEs.
According to Teddy Ogallo, VP of Product, Merchant services for Ajua, the partnership will provide businesses with an accessible set of tools to increase their market reach, receive secure payments, and automate customer issue resolution and feedback collection.
As several SMEs continue to look for ways to acquire more customers, exceeding customer expectations is key to standing out above their competitors and improving customer retention. Peris, Director of Aloe Barber & Spa, emphasizes the importance of maintaining customer relationships in the salon business.
