This archive report was first published on 17 July 2021.
Wabosha Maxine's story is a testament to the power of turning a hobby into a successful career. The Mechanical Engineering graduate from the University of Nairobi started her YouTube channel in 2016 as a way to share her passion for makeup with her friends and classmates.
Fast forward to today, Maxine has amassed a massive following of 384,000 Instagram followers and over 203,000 subscribers on YouTube, with her channel raking in over 17 million views.
Maxine's journey to success was not without its challenges. She faced rejection from numerous brands and had to write over 20 proposals before getting her first paying brand, Maybelline. However, she persevered and learned valuable lessons along the way, including the importance of being bold and articulate in her proposals and not oversharing her ideas.
Today, Maxine is a successful content creator and entrepreneur, with her own accessories company, Boshdrip. She earns a living from AdSense, affiliate marketing, and brand endorsements, with her YouTube channel paying her bills.
Maxine's advice to small creators is to be consistent and enjoy what they do. She also emphasizes the importance of having a clear message and being authentic in their brand. With hard work and determination, Maxine has turned her passion into a lucrative career, and her story is an inspiration to many.
