This archive report was first published on 14 July 2021.
July 14, 2021, marked a significant milestone for Kenyan comedian Elsa Majimbo as she was appointed as the brand ambassador for Beats by Dre.
Elsa Majimbo, born on June 29, 2001, in Nairobi, Kenya, has gained recognition for her satirical monologues, often featuring her crunching potato crisps and wearing tiny 1990s sunglasses.
Her rise to fame began during the COVID-19 quarantine period, when she created humorous home-based videos that captured the hearts of many. By the end of 2020, she had secured endorsements from luxury brands Fenty and MAC, and in February 2021, she partnered with Valentino.
As a 20-year-old comedian, Elsa has faced criticism that Kenyans do not support her content. However, despite this, she continues to attract big brands, including Beats by Dre, which has secured an advertising deal with her.
In a recent video promoting the Beats Studio Buds, Elsa can be seen jamming to music, although the audio is not audible. While some may question the effectiveness of this approach, it is clear that Elsa's unique style and charm have won over the hearts of Beats by Dre.
As part of her new role, Elsa joins a star-studded team of global stars, including Roddy Ricch, Marcus Rashford, Druski, Serena Williams, Coi Leray, Jayson Tatum, and more, who are promoting the company's latest product.
