This archive report was first published on 12 July 2021.
July 12, 2021, marked a significant milestone for Huawei's AppGallery as it partnered with Safaricom to introduce M-PESA in-app purchases. This innovative payment method enables users to buy their favorite content and services directly within the AppGallery, making it more convenient and secure.
With M-PESA in-app purchases, users can now pay for their favorite offerings from HUAWEI Mobile Services using Direct Carrier Billing (DCB). This means that users do not need to sign up for additional accounts or fill out forms, making the payment process seamless and efficient.
According to HUAWEI Mobile Services, the DCB service offers several benefits, including a smooth customer experience, protected consumer identity, and the ability to make payments without a bank account. This makes it an ideal payment method for users in emerging markets who may not have access to traditional banking services.
By partnering with Safaricom, HUAWEI Mobile Services has made it possible for users to make in-app purchases using M-PESA. This partnership is expected to increase consumer trust and improve the payment conversion rate.
