This archive report was first published on 11 July 2021.
On May 2021, Holcim, the parent company of Bamburi Cement, underwent a rebranding exercise, changing its name from LafargeHolcim. The company has now launched its new Group identity, uniting all its market brands under the Holcim name.
According to Jan Jenisch, Chief Executive Officer at Holcim, the new identity marks a milestone in the company's transformation to become the global leader in innovative and sustainable solutions. 'Our world is changing in many ways, with population growth, urbanization and the climate challenge. We are determined to play our part to accelerate low-carbon and circular construction so that we build a net zero future and raise living standards for everyone.'
Holcim is home to some of the world's most trusted brands in the sector, including Lafarge, ACC, Aggregate Industries, Ambuja Cements, Firestone Building Products, and Geocycle. However, all market brands are retaining their respective market identities and names.
In Kenya, Bamburi Cement, a Lafarge company, is already accelerating its progress in sustainable construction, especially in the areas of circular economy, environmental sustainability, and green cements. Bamburi Cement Managing Director Seddiq Hassani said, 'In Kenya we continue to make our push in sustainable construction with our initiatives ranging from sustainable waste recycling in our kilns, environmental sustainability with examples like the work we do at rehabilitating quarries, the low carbon green cements that we continue to roll out to the market.'
With its new identity launch, Holcim is reinforcing its focus on making cities greener and infrastructure smarter to improve living standards around the world. The company is making its business smarter in a data-driven and agile way while fostering open innovation.
