This archive report was first published on 8 July 2021.
When Georgina first entered the hair extension market in Kenya, she was met with low-quality products and overpriced options. “Genuine virgin hair extensions were in the past difficult to find in the country. Where one could access them, they were overpriced and were not offered professionally,” she recalls.
However, her travels abroad sparked a new idea. She noticed women with high-quality hair extensions that flowed like natural hair and could be styled in various ways. This ignited her passion for creating a better hair extension experience for Kenyan women.
Georgina embarked on extensive research, learning about virgin human hair and hair extensions sourced from countries of origin. She created networks with experts in London and established business relationships with global sources.
“I found a need; Kenyan women wanted the full experience. Their hair is their crowning glory. They wanted to feel special; they wanted good quality products and were willing to invest in themselves,” Georgina explains.
With her newfound knowledge, Georgina launched Nywele Creative in February 2012 as a small online business. Within six months, she had acquired her first flagship store, and the demand for her product was incredibly high.
“The demand for our product was very high and before 2015 I had opened five branches in some of the largest malls in Nairobi through profits alone,” Georgina says.
Today, Nywele Creative remains a household name in the hair and beauty industry, offering an all-in-one concept where clients can purchase and have their hair extensions installed in the same place.
