This archive report was first published on 8 July 2021.
On July 8, 2021, Samsung Electronics East Africa Limited introduced a new range of consumer electronics in the East African market, with a focus on AI and interconnectivity between home and lifestyle technology.
The new range includes the Neo QLED 8K and 4K Series TV, QLED 2021 Series TV, Crystal UHD 2021 Series TV, 2021 Frame TV, and AI-enabled washing machines. The Bespoke fridges are expected to be introduced later in July.
The Neo QLED TV, first unveiled at the Consumer Electronics Show (CES) 2021 in January, is available in 4K and 8K options and various screen sizes to fit consumer needs.
According to Samuel Odhiambo, Head of Consumer Electronics Division at Samsung Electronics East Africa Limited, the Covid-19 pandemic has driven an increase in certain consumer electronics, including TVs and washing machines.
“Consumers today expect experiences tailored to their needs, personal tastes, and style. The new range of consumer electronics that we have introduced are both aesthetic and functional, hence working for any space that the customer will have in mind,” Odhiambo said.
The new Samsung AI-enabled washing machines feature efficient cleaning, even at low temperatures, with the Samsung Eco Bubble technology. The washing machines also personalize washing by remembering user habits, suggesting cycles, and displaying timely information.
The Auto Dispense feature automatically dispenses the appropriate amount of detergent and softener for each load, while the Air Wash technology deodorizes and sanitizes items. The Air Sanitize course removes 99.9% of bacteria, dust, mites, and odors.
The Bespoke fridges, expected to be introduced later in July, will include the tall one-door fridge, the tall one-door freezer, and a bottom-mount fridge. These refrigerators can be installed as either a counter-depth style or a kitchen-fit style, aligning with cabinetry.
