This archive report was first published on 7 July 2021.
July 7, 2021 - Microsoft has unveiled a new cloud-based business management solution, Dynamics 365 Business Central, to help small and medium-sized businesses (SMBs) in Africa and the Middle East streamline their operations.
The solution will support SMBs in connecting their financials, sales, service, and operations to streamline business processes and improve customer interactions.
According to Maher Al-Khaiyat, Regional Business Applications Director for Microsoft MEA Emerging Markets, the solution is designed to make digital transformation seamless for SMBs.
“With digital transformation now a necessity, small and medium-sized businesses are seeking cost-effective, streamlined systems that will make their transition seamless,” Al-Khaiyat says.
The new solution will launch in Kenya, Nigeria, Tunisia, Morocco, Algeria, and Lebanon over this month.
“Multiple, disconnected systems are now easily combined under one secure, centralised application. Using Dynamics 365 Business Central, efficiency is boosted through automated tasks and workflows — all from within familiar Office tools like Outlook, Word, and Excel,” Al-Khaiyat adds.
The solution is easy to tailor and extend to meet unique business or industry-specific needs, and SMBs can deploy it in the cloud, on-premise, or with a hybrid approach.
“Each business has unique needs, which Dynamics 365 Business Central caters for by easily integrating add-on applications and industry-specific solutions,” Al-Khaiyat says.
