This archive report was first published on 5 July 2021.
July 5, 2021, marked a significant milestone for Kenyan YouTuber Mungai Eve and her boyfriend Director Trevor, as they revealed how they earn millions from Google every month.
The couple's YouTube channel, which has over 151,000 subscribers, generates more than Sh1.5 million in revenue each month.
According to Mungai Eve, the channel was her boyfriend's brainchild, and she was not familiar with the social media ecosystem at the time they started it.
However, they quickly monetized their content, with their initial cheque from YouTube worth Sh100,000, although it took time to access due to security procedures.
‘We got to YouTube in December and that first month we made Ksh100,000,’ Trevor noted.
The couple attributes their success to YouTube's reward system, which is based on content and the number of views.
‘The more views you get the more the revenue increases. What I get this month may not be the same amount next month,’ said Eve.
‘The reason we make money from YouTube is that our previous videos are still being watched,’ she added.
With over 18 million impressions since its launch in January 2020, the Mungai Eve YouTube channel has become a sensation, focusing on unscripted real-life happenings of youths from informal settlements.
