This archive report was first published on 30 June 2021.
On 17th June 2021, LeDrad Media Limited, a digital out-of-home advertising company, partnered with Sarit to launch the largest outdoor LED screen in East Africa. This move is expected to elevate the digital advertising space in the country and provide a wider platform for brands to reach their audiences.
Speaking at the launch event at Sarit Centre in Nairobi, LeDrad Media's Chief Executive Officer, Mr Noah Mwale, highlighted the shift towards digital advertising. 'This is not only a milestone for LeDrad media but also one for the industry,' Mr Mwale said. 'We are pleased to be launching a platform that will provide our client brands with more exposure and reach and provide their content with an extended lifespan.'
According to Mr Mwale, the shift towards digital advertising has been picking pace over the last few years, and LeDrad's entry will accelerate growth. 'The world is constantly shifting owing to the rapid advancement in technology and media through which information is disseminated,' he added.
LeDrad Media Limited has a footprint in various malls within Nairobi, as well as in other strategic locations, offering LED screen infrastructure for both in-mall and outdoor advertising. The company is also looking to expand beyond Nairobi to other cities within the country and in East Africa over the next three to five years.
The LED screen, measuring 61.44 metres in width and 3.84 metres in height, comprises 384 panels making up the whole screen. It is one of its kind in the region and is expected to provide a wider platform for brands to reach their audiences.
