This archive report was first published on 28 June 2021.
Published on June 28, 2021, Saweetie's rise to fame has been nothing short of meteoric. With over 12 million fans on Instagram, she has carved out a niche for herself in the music and fashion industries.
Her foray into the beauty industry began with the launch of the Matte Collection x Saweetie on June 25, a collaboration that has further solidified her position as a style icon.
But Saweetie's ambitions don't stop there. She has also launched her own clothing brand, Icy, which draws inspiration from her lyrics and has been gaining traction among fans.
When asked about her goals for Icy, Saweetie told Forbes, 'My goal is to create a powerful business foundation—not something that’s just for clout or publicity—but a working machine that will last for decades to come.'
She added, 'I want my great-grandkids running the Icy business,' a testament to her commitment to building a lasting legacy.
As Saweetie continues to expand her brand, she has been leveraging partnerships to blend her music, fashion, and beauty ventures. She has also found success in creating music that complements her campaign ads.
