This archive report was first published on 26 June 2021.
June 26, 2021, marked a significant milestone for Jesca Wilfredy, a 23-year-old Tanzanian entrepreneur, socialite, and businesswoman who has made a name for herself in the entertainment industry without resorting to sensational tactics.
Unlike many young women who seek quick fame, Jesca chose to focus on her education, and her sacrifices have finally paid off. She attended the Moshi Cooperative University, where she acquired valuable skills that have contributed significantly to her entrepreneurial journey.
As the founder of 'Black Chagga Fashion,' a clothing, footwear, and accessory business operating in Dar es Salaam, Jesca credits social media with helping her expand her business across East Africa. She uses her story to inspire young people looking to make it in life, urging them to utilize their brains and work hard to achieve success.
Jesca's discipline and ability to balance her private and public life have been key to her success in the industry. She has proven to be a role model for many young people, demonstrating that hard work and determination can lead to achieving one's goals without resorting to shortcuts.