This archive report was first published on 25 June 2021.
On June 22, 2021, Infinix made a bold statement in the Kenyan smartphone market with the launch of its Note 10 Series at the Ali Barbour Cave Restaurant in Diani Beach.
The event marked a significant comeback for Infinix, which had taken a break from offline launch events. The choice of location was influenced by the brand's mission to stay true to its rebranding goals of being trendy and techy.
The launch event was a testament to Infinix's commitment to empowering today's youth to stand out from the crowd and showcase their individuality. The pressure to stand out in a crowded market is intense, and Infinix's offline launch event was a bold move to make a lasting impression.
The event was set up to resemble an outer space futuristic experience, complete with laser beams, smoke machines, and a giant media wall banner featuring Infinix's brand ambassadors, Sauti Sol. The reception area was transformed into a fairyland lit by hundreds of candles, while the main part of the restaurant featured a spiral staircase with laser beams and product logos moving rapidly across the coral cave walls.
A giant opening in the cave's roof was embedded with a hologram of the Note 10, creating a mystical tech ambience. The entire cave was beautifully illuminated with flashy lights and laser light mapping, evoking an otherworldly experience.
The Note 10 Series is available in three variants: the Note 10 Pro (128GB onboard storage + 8GB RAM) at Kshs 25,999, the Note 10 (128 GB onboard storage + 4 GB RAM) at Kshs 19,299, and the Note 10 (64GB onboard storage + 4GB RAM) at Kshs 17,599. The devices are available at Infinix brand and partner outlets countrywide and online at Xpark.
