This archive report was first published on 24 June 2021.
Kenya Breweries Limited has launched the 'Cheers to our Champions' campaign to support Team Kenya during the Tokyo 2020 Olympic Games.
Launched on June 24, 2021, the 12-week campaign is part of the company's ongoing activities following a Sh45mn sponsorship commitment to the Olympic Games.
Consumers can participate by sharing goodwill messages and cheering on Kenyan athletes as they prepare for and contest during the Olympics.
As part of the campaign, participants will have a chance to win daily prizes, sporting merchandise, and monthly trips to various destinations around the country.
Kenya Breweries Limited Managing Director, John Musunga, said the campaign ties into the company's larger Kenya Milele Campaign, which celebrates the Kenyan spirit.
Speaking during the launch, Musunga stated, 'This campaign is an opportunity for Kenyans to get behind our athletes and spur them on as they embark on the coveted Olympic games in Tokyo.'
The National Olympic Committee of Kenya Secretary General, Francis Mutuku, mentioned that the promotion will bolster the team's preparation and ensure even better outcomes at the games.
Participants can text or record a 10-second message to their champions through various platforms throughout the Olympic period.
The campaign will run from June 28 until the end of the Olympic Games in August.
