This archive report was first published on 24 June 2021.
On June 24, 2021, Palm TV, a social media streaming service, marked a significant milestone by reaching 20 million+ people globally with its engaging influencer podcasts and live TV shows.
Founded by Patrick Palmi, a successful African marketing and tech media entrepreneur, Palm TV showcases leading African influencers connecting with their fans through trending content and an insider look into their lives.
Patrick's vision for Palm TV was born out of his frustration with the decline in linear TV viewership, where people are now massively moving towards on-demand video streaming services like Netflix, Showmax, Amazon Prime Video, Apple TV, and others.
"In 2018, I was on holiday in Dubai, and I needed to watch the football world cup finale, but I couldn’t watch it on my phone. I searched on social media to see if there were any pages streaming the content live, but there was none (due to restrictions). This was when I was inspired to start a streaming service because I felt there’s a ton of people on social media looking for great TV content!"
With its unique shoppable capabilities, Palm TV allows small businesses to list their products and viewers to purchase outfits, food, and drinks that influential hosts and guests have during the show.
Currently, Palm TV produces 10+ live interactive and engaging TV programs per week with an incredible lineup of media personalities and social media sensations. The aim is to grow programming to a 24-hour live channel.
"We believe that our streaming service is a central content place for African influencer TV content that can drive true social change and social commerce together globally. We aim to grow the number of influential figures on our platform (actors/actresses, business moguls, politicians, young artists, sportsmen, etc) to have true conversations with our global community that changes the African narrative and unlocks the true potential of our content."
