This archive report was first published on 24 June 2021.
On the cusp of launching its highly anticipated PHANTOM X, TECNO is poised to revolutionize its PHANTOM brand, elevating it to a flagship sub-brand status. This strategic move aims to tackle the premium smartphone market, as part of the company's ambitious expansion plan.
According to TECNO, the PHANTOM brand is set to mark a significant leap forward for the company, entering the higher-end market segment. This move will also enable TECNO to compete more effectively in other global emerging markets.
As the economy recovers from the pandemic, TECNO has seized the opportunity to cater to the changing market demands, particularly the desire of high-end consumers for innovative and bold products that inspire confidence and a brighter future. The relaunch of PHANTOM comes at an opportune time, showcasing TECNO's determination to reach a broader audience.
With its rich experience in global emerging markets, the PHANTOM brand is poised to reshape the competitive landscape of the mid and high-end smartphone industry. TECNO promises to bring cutting-edge technologies and innovative features that will redefine the industry's standards.
As a flagship brand, PHANTOM will compete with other premium brands in terms of design, functionality, and premium features. TECNO assures that its devices will meet the general needs of users while offering added luxury, elegance, and a unique experience for high-end customers.
The upcoming PHANTOM X is set to feature industry-firsts, including a 3D borderless screen, a special design of angle arc for a comfortable grip, and an industry-leading large smartphone sensor. The device will also boast improved charging time, battery life, and storage, setting a new benchmark for high-end smartphones.
TECNO has announced that consumers in Kenya, Nigeria, and other markets will be able to purchase the PHANTOM X directly from the brand's website, www.mobile-Phantom.com, which will be launched in July 2021. The website will offer a range of options, including device purchases, accessory sales, and membership in PHANTOM clubs.
