This archive report was first published on 23 June 2021.
On June 14th, 2021, itel Kenya kicked off the 'Pass the Ball' Challenge, a campaign to promote the itel P37 smartphone. The challenge will run until July 12th, 2021, and will be held across Facebook and VSkit.
To participate, contestants must create a 10-30 second video of themselves juggling a ball, passing it to others, and tagging their friends to join in. The ball can be a soccer ball or any object that resembles one, such as a roll of tissue paper.
Contestants must also use the hashtag #PepetaWithP37 and include additional hashtags #PlaywithPower, #itelP7, and #enjoybetterlife. The challenge is open to young people who want to showcase their talents and stand a chance to be part of Diamond Platnumz's team.
The winners of the challenge will receive cash prizes: KES 80,000 for the first runners-up, KES 50,000 for the second runners-up, and KES 30,000 for the third runners-up.
The itel P37 smartphone features a 5000mAh battery, 2GB RAM, 32GB storage, dual AI rear cameras, and a 6.5-inch display.
