This archive report was first published on 23 June 2021.
Catherine Kasavuli's Surprise Comeback to KBC ¶
On June 23, 2021, the 'Queen of the Screen' Catherine Kasavuli made a surprise comeback to the Kenya Broadcasting Corporation (KBC) after an eight-year hiatus.
As part of a promising team of both experienced and emerging journalists tasked with resuscitating KBC, Kasavuli is joined by Cynthia Nyamai, Tom Mboya, Fred Indimuli, Shiksha Arora, John Kioria, Ahmed Juma Ballo, Harith Salim, and Nancy Onyancha, among others.
Her return to the screen was met with excitement, with Kasavuli taking over Twitter trends for the better part of Monday. The 59-year-old also proved she is ready for the cutthroat fight for the market share in viewership by promptly opening social media accounts – a basic necessity for journalists.
In a matter of hours, her Instagram page had amassed over 4000 followers, most of whom were left inspired by Kasavuli’s first posts.
Her first post featured a picture with her colleagues, captioned: “A new KBC is here, a new day has come.”
She also shared an inspirational message, writing: “One day I’m definitely gonna tell my story… To God be the glory. ReInvent ….ReInspire ….ReBuild.”
Her third post was dedicated to girls, with Kasavuli writing: “This Saturday I’m making a comeback on @kbc_television, damn, it’s been 8 years. Can a girl just reinvent herself? This is for every girl out there who has the courage to DREAM AGAIN.”
