This archive report was first published on 22 June 2021.
Kenya Broadcasting Corporation (KBC) recently relaunched its operations with a new studio, marking a significant milestone in the history of the national broadcaster. The event was hosted by seasoned media personality Janet Mbugua alongside KBC's Bonnie Musambi.
Speaking during the relaunch, KBC Managing Director Naim Bilal assured Kenyans that the new-look KBC will cater for everyone. He emphasized that the strategy to transform KBC aims to turn the National Broadcaster into a modern, world-class broadcaster whose services fully address public information and communication needs.
According to MD Naim Bilal, KBC has the widest signal reach in Kenya, exceeding 90 per cent of the country's land mass and offering over 20 national and vernacular radio services.
However, despite the flowery re-launch, Netizens could not help but point out a few mistakes that were noticeable during the event. A section expressed displeasure in the new KBC Logo, equating it to a road sign. Another thing that was noticeable was how they were captioning their stories, something that many felt needs improvement and great caution.
At one point, they wrote #Harsh Tag instead of Hashtag, sparking a mix of reactions on social media. Away from the few errors, many commended KBC for putting their foot forward for the better. Those who kicked off the broadcast under the new face; Harith Salim and Nancy Onyancha plus Tom Mboya and Purity Museo did a good job.
Others on the list are Catherine Kasavuli, who is regarded as the queen and princess of TV, the legendary Fayyaz Qureishi, Badi Muhsin, and Pauline Sheghu.
