This archive report was first published on 22 June 2021.
June 22, 2021 - Britam Asset Managers has announced a groundbreaking partnership with KOA, a Kenya-based fintech startup, to revolutionize the way Kenyans save and invest.
The innovative partnership marks the first Digital Independent Financial Advisors (IFA) agreement in the market, allowing customers to access low-risk investment opportunities with ease.
Through the Koa app, customers can start their savings and investment journey with the Britam Money Market Fund in under 2 minutes, with a minimum investment of Ksh100. The app's user-friendly interface makes it easy for customers to set and achieve their savings goals.
Britam Asset Managers' Principal Officer, Jude Anyiko, emphasized the significance of the partnership, stating, "This partnership will enable Britam to deliver its digital savings and investment solutions in ways that are attractive, engaging, and intuitive, allowing us to access new emerging markets."
KOA's Co-Founder and COO, Delila Kidanu, added that the Koa App is designed to offer Kenyans an easier way to put money aside towards their personalized savings goals, encouraging more people to gain control of their finances and offering a higher interest rate compared to other savings products in the market.
"Once goals are set, Koa lets users know how much they need to save each day, week, and month to reach their goals. Through this partnership with Britam Asset Managers, Koa users can access low-risk and high-growth savings and investment opportunities, enabling them to reach their goals faster and create long-term financial resilience," said Kidanu.
Britam's recent rollout of its 2021-25 Strategic Plan aims to enhance customer experience by becoming more customer-centric, and this partnership is a key step in achieving that goal.
