This archive report was first published on 21 June 2021.
Catherine Kasavuli's Return to KBC Sparks National Sensation ¶
Catherine Kasavuli, a legendary media personality, has made a grand comeback to Kenya Broadcasting Corporation (KBC) after an eight-year hiatus.
Her return has captured the mood of the nation, with Kenyans taking to social media platforms to shower her with praises, branding her the greatest of all time (G.O.A.T) in TV.
Excited Kenyans relived nostalgic memories of the veteran broadcaster even as they lauded KBC for bringing back the legends.
Speaking to Nyakundi Report, Kasavuli shared her inspiring media journey, which spans over 30 years, encompassing various media outlets that propelled her to the highest level in the industry.
She started her career in 1980 at the then Voice of Kenya, now KBC, where she spent 10 years on both radio and television, gaining valuable experience and discipline that has been her guiding principle throughout her career.
Kasavuli left KBC in 1990 to join KTN as one of the pioneers of the first commercial television entity in East Africa, where she worked for 17 years, holding various positions, predominantly as a senior news anchor and the face of KTN.
She later joined Royal Media Services in 2007 as the Chief News Anchor and Corporate Affairs Manager, where she worked for 7 years before leaving in 2013.
Her love affair with media saw her engaged in other capacities as a trainer for media houses. Little did she know that one day she would go back to anchoring news.
Speaking about her return to KBC, Kasavuli said, 'I wanted to come to KBC to train anchors to horn their skills but never expected an offer of this magnitude. It's amazing and exciting, I am truly humbled by the gesture and warmth I have received from the KBC fraternity and Kenyans.'
She opines that media has evolved into a necessity product consumer cannot live without. 'The scope is wide while technology has revolutionized the world and people's lives who are now better informed. Digital migration came as a challenge but everyone has seen the wonderful era it has ushered us into.'
Her parting shot? 'I am ecstatic to be back, we are shifting the narrative of media landscape in Kenya from local to global.'
