This archive report was first published on 21 June 2021.
On June 21, 2021, Kenya Airways (KQ) announced its partnership with the World Racing Championship's (WRC) Safari Rally as the official airline sponsor for a period of three years.
The sponsorship, valued at Kshs 35 million, is a significant investment in the WRC event and the FIA Rally star program for the year 2021. The partnership is a testament to the importance of Public Private Partnerships (PPPs) in supporting the Government's development agenda.
According to Amb. (Dr) Amina Mohamed, Cabinet Secretary, Ministry of Sports, Culture and Heritage, the partnership between KQ and the Safari Rally showcases the impact of PPPs on the Government's development agenda.
"Their generous technical and financial support has contributed to the successful preparation of the forthcoming Safari Rally which is geared to benefit varied sectors of our economy. It also reinforces our commitment to rebuilding, concretely, together," she added.
Kenya Airways has a long history with the Safari Rally, dating back to the 1990s. The airline's CEO, Allan Kilavuka, expressed his excitement about the partnership, stating that it is a win for the rally and sports, and a win for Kenya as a Nation.
The sponsorship of the Rally stars is key for KQ as it showcases the airline's commitment to develop and nurture a new generation of talented drivers and support teams in line with its strategy to grow sports in Kenya and Africa.
Kenya Airways recognizes the importance of collaborating with the Government of Kenya and like-minded corporate organizations in demonstrating that Kenya is world-class and can host elite events such as the WRC Safari Rally.
