This archive report was first published on 20 June 2021.
On June 20, 2021, Kenya Airways announced a three-year partnership with the World Rally Championship's WRC Safari Rally as the official airline sponsor.
The sponsorship, valued at Ksh. 35 million, is divided into two categories: Kshs. 25 million for the WRC event and Kshs. 10 million for the FIA Rally star program.
Kenya Airways Chief Executive Officer Allan Kilavuka described the partnership as a way to elevate sports and add to Kenya's rally legacy.
'We are excited that after 19 years, the WRC Safari Rally is coming back to Kenya, and it gives us great pride in welcoming it back to its roots. This is a win for the rally and sports and a win for Kenya as a Nation,' said Kilavuka.
The partnership includes providing air tickets for the WRC Safari Rally Kenya team and FIA rally stars to attend WRC meetings and rally events around the world.
Three Kenyan junior drivers, Mcrae Kimathi, Hamza Anwar, and Jeremy Wahome, were selected to join the global FIA star program by the world motosport federation The Federation International de l'Automobile, FIA.
The junior drivers will be among 58 drivers competing in the WRC Safari Rally Championship set for Naivasha from June 24th to 27th.
