On June 1st, Cartoon Network launched Cartoon Network Climate Champions, a multi-territory and multi-language climate change awareness initiative across Europe, the Middle East, and Africa (EMEA).
The campaign aims to inspire and invite kids to take on small challenges that can make a significant difference to the health of our planet. At the heart of the campaign is a website that offers kids across Africa a safe place to learn about climate change and be inspired by other young changemakers from around the world.
Through the website, kids can participate in daily challenges, designed to inspire and motivate them to make changes at home, at school, and in their local communities. The challenges are categorized by different themes, recognizing key climate awareness moments such as World Environment Day on June 5th and World Oceans Day on June 8th.
By completing the challenges, kids earn digital rewards for a virtual garden that they can nurture and grow. In total, there are over 100 small actions and challenges that kids can take part in, as well as fun quizzes, games, and videos.
The initiative is supported by WWF, one of the world's leading independent conservation organizations. Cartoon Network has teamed up with WWF to provide simple and accessible explainer videos about the issues behind the climate-related headlines in ways that kids can understand.
As part of the campaign, Cartoon Network has also collaborated with the Digital Video team at CNN to produce a series of first-person video articles featuring young change-makers across the EMEA region. These short vignettes spotlight some of the initiatives that young Cartoon Network fans are already involved in at a grassroots level and show how they are making a difference.
