This archive report was first published on 10 May 2021.
Published on May 10, 2021, research by Statista revealed that revenue from affiliate marketing programs has experienced a 10% annual growth since 2015, with projections indicating this trend will continue until at least 2022.
With the global affiliate marketing industry valued at over $12 billion in 2018, Africa is not being left behind. In Kenya, the economic downturn caused by COVID-19 has led to a surge in people seeking alternative ways to earn a living.
As businesses move online, the gambling industry is becoming one of the biggest online businesses in Kenya. Affiliate marketing is also taking shape in the industry, with betting companies using this mode to acquire customers.
BangBet, a leading betting company in Kenya, has a partner program that pays its affiliates a commission once they bring in customers. According to Kelvin Maundu, BangBet's Marketing Manager, affiliates earn a one-off fee of up to Ksh. 20 per user who signs up and places a bet, as well as a lifetime commission of 15% on revenue generated from each invited user.
BangBet also organizes training programs for its affiliates, providing them with the necessary skills to reach more potential clients. The company's affiliate program is not the only one in the industry, but it is gaining popularity, with many Kenyans signing up to become affiliates.
Mr. Benson Katwa, a resident in Kibera, has been working as an agent on BangBet for some time now. He finds it easy to use and appreciates the fact that earnings come to him with minimal hassle.
