This archive report was first published on 3 May 2021.
TikTok Launches Health Challenge on World Health Day ¶
As the COVID-19 pandemic continues to affect Kenyans, TikTok has launched a five-day challenge to promote physical, mental, and social well-being on World Health Day, April 7, 2021.
The challenge, which runs from April 7 to 12, features diverse content around health education, including tips on making healthy meals, creative physical activities, and health tips from healthcare and fitness professionals.
“TikTok is using the challenge to promote physical, mental and social well-being, as the globe marks World Health Day 2021, by allowing people to express themselves creatively and connect with others in the platform’s diverse community,” said Boniswa Sidwaba, TikTok Content Operations Manager, Africa.
Participants can share testimonial videos showing how they are keeping fit and boosting their immunity while staying at home. They are encouraged to use the Green Screen effect and the Text feature to enhance their videos or go LIVE!
Here are some examples of how TikTok content creators are playing an integral role in supporting physical fitness and general well-being on the platform:
- Esther Matesi Chileshe shares tips on losing belly fat quickly without working out.
