This archive report was first published on 26 August 2020.
Safaricom has launched a new campaign to reward its customers with free 500MB daily bonus data.
Dubbed 'Browse Bila Waas', the campaign aims to provide customers with more internet for less on the network.
Both Prepay and PostPay customers can access their personalized data bundles, which are available every day until November 19, 2020.
Upon purchasing the bundle, customers will instantly receive bonus 500MB data valid until midnight of the same day.
According to Safaricom CEO Peter Ndegwa, the new data offer is part of the company's ambition to connect its customers to the opportunities presented by the internet.
This includes availing affordable data, expanding its 4G network, and facilitating access to quality smartphones.
The new data offer comes a month after Safaricom partnered with Google to unveil Lipa Mdogo Mdogo, an initiative to empower customers to upgrade from 2G phones to quality 4G smartphones through a flexible payment plan.
In the last financial year, Safaricom invested over Ksh36 billion in its network and drastically cut its data rates through the introduction of No-Expiry Data bundles.
The service provider has also committed to expanding its 4G coverage across its entire network as digital services become part and parcel of everyday life.
