This archive report was first published on 25 August 2020.
On August 25, 2020, Equity Bank made a significant move by introducing a universal number for all outbound communication to its customers and external stakeholders.
The new number, '0763,000,000', will be used to contact all customers, making it easier for them to identify when the bank is calling.
According to Equity's CEO, the move is part of the bank's effort to rebrand itself as One Equity, presenting a unified image to its customers and external stakeholders.
The bank aims to promote safety measures, particularly in a period where fraudsters have taken advantage of many customers who were unaware of their real motives.
Equity's CEO stated, 'All our customers and stakeholders will easily now identify when their bank is calling them whenever they see 0763,000,000 number displayed on their phone.'
The bank's CEO also emphasized the importance of investing in secure platforms and possibilities to strengthen the relationship with customers.