This archive report was first published on 25 August 2020.
On August 25, 2020, Proton Holdings Bhd, Malaysia's national automotive corporation, marked its entry into the Kenyan market with the arrival of its flagship automobile, the Proton Saga.
The company shipped 30 units of Completely Knocked Down kits, which will be assembled locally by Simba Corporation.
Kenya's High Commissioner to Malaysia, Francis Ndegwa Muhoro, flagged off the consignment, emphasizing the significance of Kenya's international economic diplomacy agenda and encouraging further Malaysian investment in the country.
According to Muhoro, Proton's entry into Kenya is not just a market of 51 million people but also a gateway to a potential African market of 1.3 billion people.
The consignment was flagged off by Kenya's High Commissioner to Malaysia, Francis Ndegwa Muhoro.
Proton Deputy CEO Datuk Radzaif Mohamed stated that the move would see the company's products in places as diverse as Bangkok, Islamabad, Cairo, and now, Nairobi.
The Proton Saga was first conceptualized as Malaysia's 'national car' in 1979 and is today viewed as a 'national symbol'. It is an acronym for 'Safety, Achievement, Greatness, and Ability' and is Proton's longest-running and best-selling nameplate.
