This archive report was first published on 6 August 2020.
UK Investors Inject New Life into Kenyan Sports Betting ¶
Kenya's sports betting industry is on the cusp of a significant transformation, thanks to the arrival of a new player with the backing of UK billionaires.
Triple 5bet, a Kenyan company, has secured the necessary approvals from the Betting Control and Licensing Board (BCLB) and is set to launch soon.
The company has partnered with a prominent UK betting outlet, which will be unveiled during the launch, according to Jack Spencer, Triple 5bet's Operations Manager.
Some of the top UK betting companies include 888 Sports, Unibet, and Hopa.
Following the partnership with deep-pocketed investors, Triple 5bet is poised to bring a unique gaming experience to Kenya, featuring the largest ever jackpot payout.
"It could be anywhere in the range of Ksh100 million to Ksh500 million," revealed Mr Spencer, referencing a notable UK betting success story from 2001, where a roof repairman won nearly Ksh300 million with a Ksh1.50 bet.
Triple 5bet aims to replicate this international gaming experience in Kenya, offering a wide range of sports, top-quality odds, amazing free bets, virtual games, and live gaming.
The company will also provide the latest sporting news and cutting-edge pre-match and post-match analysis to equip punters with relevant information for placing winning bets.
Furthermore, Triple 5bet's UK partners are in talks with various sporting teams in the country, exploring possibilities of sponsorship, particularly at the grassroots level.
"Our focus is mainly on teams at grassroots level. Our motive is to hone sporting talent. This will potentially accord young sportspeople a path to livelihood as well as bring sporting glory to the country," says Mr Spencer.
This development is expected to stir the local sports betting industry as sporting activities resume globally with the easing of pandemic-driven lockdowns.
