This archive report was first published on 5 August 2020.
With the rise of online shopping, it's essential to be aware of the potential pitfalls that come with it. According to a report by the United Nations Conference on Trade and Development (UNCTAD), online shoppers in Kenya doubled in 2017 compared to the previous three years.
As people are advised to observe social distancing and stay at home during the COVID-19 pandemic, online shopping has become even more popular. However, this convenience comes with a price - the increasing number of online scams.
To avoid falling into the trap of uncertainties that come with online shopping, here are five essential factors to consider before making any purchase.
1. Reviews
When purchasing a product from an online retailer, it's best to look at reviews from past buyers. These reviews will give you an idea of the quality of products and services offered by the seller.
2. Read product details
One big mistake people make when shopping online is not reading the product description. Most people make their purchases based on the image displayed. Reading and understanding the details of the product before putting it in a cart will save you from disappointments.
3. Compare the price of the product
Price is always an essential factor when it comes to purchasing almost anything. When making an online purchase, you want to buy a quality product for the best price. Some consumers will go for items based on discounts and offers while others are wary of 'too good to be true' deals.
4. Return and cancellation policies
Before you consider using an online store to make your purchase, it's crucial to check the return policy. This will give you an idea of what to do if the wrong product is delivered or you get what you didn't order.
5. Scams and Fraud
The last thing you want when purchasing online is to be scammed by fraudsters. Most websites appear to be online shopping stores which collect your personal details and use it for fraudulent activity or even steal from you.
By considering these five essential factors, you can avoid falling prey to scams and uncertainties that come with online shopping.
