This archive report was first published on 4 August 2020.
LG Electronics has marked a significant milestone in Kenya with the launch of its LG ThinQ Experience Zone at the Sarit Centre. The innovative zone is designed to give visitors a firsthand experience of the company's artificially intelligent products.
Located within the recently re-launched Hotpoint's largest retail store, the ThinQ Zone is the first of its kind in East Africa, offering consumers an exclusive opportunity to witness the company's efforts in enabling a smart, premium lifestyle experience.
Speaking at the event, LG's Marketing Manager, Mr. Haewoong Im, emphasized the company's commitment to innovation, stating, "LG continues to pursue innovation to improve home living and we are now excited to be bringing that same passion and technology leadership in Kenya as we continue to enhance the shopping experience and comfort of Kenyan consumers."
The LG ThinQ Experience Zone will serve as a hub for the company's Artificial Intelligence footprint in the country, with a focus on developing and communicating state-of-the-art AI-powered technologies. The zone will feature LG's latest premium product lineup equipped with ThinQ technology, including OLED TVs, NanoCell TVs, AI DD Washing Machine, InstaView Refrigerators, and DualCool Floor Standing Air Conditioners, among other home appliances.
Underpinning the smart home ecosystem is the LG ThinQ technology, which integrates appliances and electronics with AI and deep learning algorithms to deliver a more intuitive experience for users. With the LG ThinQ Experience Zone, the company aims to raise awareness of how a smart home ecosystem can be built and tailored to the individual's needs.
LG Electronics plans to expand the LG ThinQ Experience Zone to other towns in the country as well as in the East Africa region.
LG's ThinQ technology focuses on three key elements: Ease-of-Use, Personalization, and Efficiency. The technology enables users to monitor and operate their integrated products via a smartphone app, with advanced OLED and NanoCell AI ThinQ TVs featuring natural language processing for voice-activated control via the Magic Remote.
LG InstaView can be programmed to align with the home's daily rhythm by recognizing peak use periods and adjusting for optimal cooling. The technology also monitors usage patterns and automatically runs in save mode during hours less frequently used for optimal energy consumption.
