This archive report was first published on 3 August 2020.
As a small business owner navigating the post-COVID-19 world, you're likely looking for ways to boost your sales figures and increase customer conversions. One crucial aspect to consider is revamping your eCommerce website, which can significantly impact your customer conversion rates and sales numbers.
According to statistics, the first five seconds of page-load time have the highest impact on conversion rates, with website conversion rates dropping by an average of 4.42% with each additional second of load time.
For instance, if your website takes ten seconds to load, its conversion rate would have dropped by 44.20%. This is a significant loss of potential sales, as users aren't even in the top of your sales funnel before they drop out.
To ensure your eCommerce site optimizes customer conversions, consider the following key points:
- Load time: A fast website is critical to the brand's success and its ability to convert visitors into returning customers. Statistics show that it costs up to five times more to attract a new customer than it is to retain the customer.
- Implement UI and UX best practice methods: Usability (UX) and User Interface (UI) best practice methods are designed to ensure that the user can answer the site's CTA as simply and effectively as possible. This includes making the website look pleasing to the eye and simple to use.
By following these steps, you can ensure that your brand website converts visitors into returning customers and promotes brand loyalty amongst existing clients, driving up sales numbers and increasing the company's bottom line.
